Founded by sisters Danielle and Jodie Snyder in 2008, DANNIJO jewelry is handmade in New York and offers an eclectic range of designs. Danielle’s bohemian, rocker vibe combined with Jodie’s timeless sophistication makes for a versatile and everchanging statement collection that consistently maintains a strong sense of DNA.
Growing up in Jacksonville, Florida, Danielle and Jodie’s creative instincts led them to jewelry design at an early age. The sisters taught themselves wirework on their father’s medical tools, and began selling the collection to local boutiques. By high school, friends and family began taking notice of their jewelry, and seemingly overnight, their hobby turned into a full-fledged business with the opening of their first boutique in Jacksonville, Florida.
After college, the sisters moved to New York, and continued collaborating on jewelry design. In 2007, Danielle co-founded L.W.A.L.A. (Live With A Lifelong Ambition), a youth based initiative that fundraises for grass-roots initiatives in Africa by encouraging peers to use their passions and talents to impact change. Jewelry design being their passion, Jodie and Danielle designed a capsule collection to support the initiative. With the success of the philanthropic collection, Danielle and Jodie went on to pursue the creation of a luxury accessories label, DANNIJO.
DANNIJO jewelry is sold at select, high-end stores and boutiques around the world including Bergdorf Goodman, Net-a-porter, and Lane Crawford. Danielle and Jodie are members of the AOL Small Business Board of Directors, and are passionate about creating a multi-dimensional brand that evolves to the needs of their customers. DANNIJO is not only a jewelry brand, but also a lifestyle brand. The sisters have introduced new product categories including tech cases for iPhones and iPads and vintage bags. DANNIJO has been featured on The Today Show and in ELLE, T Magazine, InStyle and Bazaar. In October 2009, both Danielle and Jodie were listed in Inc. Magazine’s 30 under 30: America’s Coolest Entrepreneurs. Additionally, the line has an extensive celebrity following including Natalie Portman, Blake Lively, Beyonce Knowles, and Rihanna.
Dannijo Fall/Winter 2012
Dannijo Spring/Summer 2011
Exclusively retail at Hide & Seek, 71 Bussorah Street Singapore 199484